The augmented services provided by Apple support are also a marketing strategy employed to enhance customer satisfaction (Payne 2017).
#Marketing plan pro for mac pro#
The fact that 13-inch MacBook Pro is a product of Apple incorporation is an element that has marketed the product to international markets. Apple is the leading company in the production of technological devices experiencing the most significant market segment in the world. This product is Apple-branded, hence enjoys the customer bond that has been established by the Apple Company over the years. The design of 13-inch MacBook Pro has a unique touch ID sensor that markets this device.
The marketing of Apple ‘s product – 13-inch MacBook Pro is a combination of various elements which include price, product, place, and promotion. Marketing mix has facilitated the positioning of this product in the market. All these needs are catered for by the integration of multiple features of the 13-inch MacBook Pro which makes it favorable for various applications. An office manager will purchase the laptop for cloud computing a student will buy the same machine for the project and taking notes, while other customers purchase for other uses. Various customers of 13-inch MacBook Pro have multiple choices and preference. 13-inch MacBook Pro targets market within and outside the US, which are accessible by their distributors. The marketing of 13-inch MacBook Pro targets people with skills and passion for computer use, and have the purchasing power. In the selection of its market segments, the company has considered demographics of income (average earners), Education (those with skills and passion for using computers), Household / Business and the type of resident or occupation. By using this model, the company has identified niches with specific needs to which they are marketing their products.
STDP is a strategy that employs segmentation, targeting, differentiation, and positioning. In its marketing plan, Apple incorporation has employed the STDP strategy (Payne 2017). Marketing strategy for Apple Incorporation
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